VRIZE is excited to announce the appointment of Rathi Dasgupta as the Head of Business Consulting. This strategic hire underscores VRIZE’s commitment to expanding its consulting services and implementing innovative strategies that drive measurable client success.

With over 30 years of experience in the consulting and technology sectors, Rathi brings a wealth of knowledge and leadership expertise to VRIZE. Rathi's expertise in business strategy, transformation, and operational efficiency will be pivotal in advancing VRIZE’s consulting services. Rathi has held leadership roles at leading firms such as Target, Oracle, Blue Yonder, PwC, and several AI focused startups where he served in senior leadership capacities, spearheading AI-driven solutions for the retail sector.

In addition to his extensive industry experience, Rathi has been a driving force behind AI-driven innovations, focusing on cutting-edge AI projects over the past decade. He has co-authored a book, contributed to numerous papers, and has been a recognized speaker at global conferences on Outsourcing and Offshoring, showcasing his commitment to advancing the industry.

“I am thrilled to have Rathi join our executive team. VRIZE is increasingly assisting the customer c-suites in planning and implementing the digital agenda, a seasoned leader like Rathi is the right partner to lead these board room conversations.” said Maloy Roy, CEO of VRIZE.

As Head of Business Consulting, Rathi will oversee industry-specific services, including strategy development, process optimization, target operating models, and data and application architecture. His role will be instrumental in helping VRIZE clients achieve operational efficiency, foster digital transformation, and unlock new growth opportunities.

“I am excited to join VRIZE at such a pivotal time,” said Rathi Dasgupta. “I am committed to making VRIZE a first stop when customers talk about digital tech enabling their Revenue Growth and Operational Excellence”.

This appointment reinforces VRIZE’s commitment to driving innovation and delivering transformative solutions that empower businesses to thrive in an ever-evolving digital landscape across various industries.

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About VRIZE

Founded in 2020 by a passionate team of digital engineering experts, VRIZE has grown to a company of more than 450+employees. The team is driven by experienced professionals who strive for outstanding results. With a mission to create a frictionless digital engineering experience for its clients, the company offers a variety of services including platform engineering, advanced analytics, and artificial intelligence.

For more information about VRIZE and its innovative solutions, please visit www.vrize.com or connect with us on LinkedIn.

VRIZE, a leading provider of digital engineering solutions, and Tonic, an innovative leader in restaurant point-of-sale software, announced a partnership to grow Tonic into a category killer product. Tonic is making waves with its restaurant point-of-sale system and has set its eyes on getting to the next orbit with AI and predictive analytics infused experiences for the restaurant guests, staff, and partners.

Tyler Young, CEO of Tonic, conveyed his excitement about the partnership, stating, “Meeting VRIZE leadership and hearing their story was like looking in a mirror. Their commitment to innovation, their people-first culture, and their focus on delivering real-world solutions aligns perfectly with Tonic's values. With VRIZE's expertise fueling our development, Tonic is poised to deliver even more powerful, streamlined, and user-friendly tools to our partners and their clients. We're excited to see what this collaboration brings!”

Maloy Roy, CEO of VRIZE, shared his enthusiasm, saying, “VRIZE is all about creating products that give our customers category leadership. We love putting our engineering mettle to play with the customer’s vision and expect nothing but experience delight as the outcome. With Tonic, we have a great story in the making and can’t wait to walk into the restaurants and see Tonic in action.”

About Tonic

Tonic is a restaurant POS platform built on a foundation of powerful technology and unparalleled local support. We empower restaurants of all sizes to streamline operations, boost efficiency, and create exceptional guest experiences. Unlike traditional POS providers, Tonic is committed to empowering local resellers, providing them with the tools and support they need to deliver personalized service and expertise to their clients.

To learn more about Tonic POS and its innovative solutions for the restaurant industry, visit www.tonicpos.com

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About VRIZE

Founded in 2020 by a passionate team of digital engineering experts, VRIZE has grown to a company of more than 450+employees. The team is driven by experienced professionals who strive for outstanding results. With a mission to create a frictionless digital engineering experience for its clients, the company offers a variety of services including platform engineering, advanced analytics, and artificial intelligence.

For more information about VRIZE and its innovative solutions, please visit www.vrize.com or connect with us on LinkedIn

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VRIZE is excited to announce the opening of its newest office in Bogota, Colombia, marking a significant step in expanding its global presence into Latin America and tapping into emerging markets.

Bogota, rapidly emerging as a major tech hub, offers a highly skilled workforce and a favorable business environment, making it an ideal strategic move for VRIZE to strengthen its global operations.

The new development center looks forward to strengthening relationships with existing customers and expanding its outreach to new connections across the country. Moreover, this expansion offers nearshore support, bridging time zones for seamless collaboration with customers worldwide.

“Bogota will bring VRIZE engineering talent into US Central Time Zone, creating opportunities for the creative, high-touch, collaboration our customer’s digital and product offices need. Our decision to invest in Colombia specifically was driven by its vibrant IT sector and its position as South America’s fourth-largest economy. Our customers asked for a compatible near shore center that checks all the boxes and we delivered. Frictionlessly.”  stated Maloy Roy, CEO of VRIZE.

With a presence in Colombia, VRIZE is well-positioned to serve strategic markets across Latin America, delivering exceptional experiences to its customers. VRIZE will expand its engineering team tapping into the rich pool of talent in the region. This team will complement VRIZE’s growing network of development centers in the US, Canada, South Africa, Europe, and Asia.

This expansion exemplifies VRIZE's unwavering commitment to diversity and inclusion, as it embraces Colombia's vibrant culture and harnesses its vast potential to propel innovation and growth.

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About VRIZE

Founded in 2020 by a passionate team of digital engineering experts, VRIZE has grown to a company of more than 450+ employees. The team is an aggregation of experienced professionals who strive for outstanding results. With a mission to create a frictionless digital engineering experience for its clients, the company offers a variety of services including platform engineering, advanced analytics, and artificial intelligence.

For more information about VRIZE and its innovative solutions, please visit: www.vrize.com

Visit us on social media: LinkedIn.